Ad Creative Newsletter #40

February 1, 2021
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Issue #
40

Paradoxes fascinated humankind since the dawn of time. They take everyone a second longer to consider which gives your ad an extra chance to do its magic.

Nutmeg
Issue #
40

You know the ad is good when you understand the meaning behind it despite not knowing the language.

Uber Eats
Issue #
40

Crazy enough to catch your eye, but clear enough to leave you no doubt about what the product does. Perfect combination.

Elementor
Issue #
40

More and more D2C brands are experimenting with long-form copy. If you keep it well-structured like Blume does in this example (fun into + value props + testimonial), it can work way better than the shorter versions.

Blume
Issue #
40

Though the concept of an octopus illustrating multi-tasking has been done many times, the composition of this visual makes it very compelling. The octopus’ head is at the center, drawing your attention to a friendly face, and then you’re hooked with the copy that’s using social proof.

Click Up
Issue #
40

Last week we had a call with one of our clients and he said “Why don’t we add a random cat in the corner of the ad to get attention?” Looks like New Yorker was listening in on our call.

New Yorker
Issue #
40

When “Join 1000+…” structure stops working in ads, we’ll let you know. Flywheel did a great job using social proof to show their potential partners the value others are getting from their program. Even businesses experience FOMO.

Fly Wheel
Issue #
40

You know the ad is good when you understand the meaning behind it despite not knowing the language.

Uber Eats