Ad Creative Newsletter #48

June 24, 2021
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Issue #
48

Ok, first of all these animated illustrations are super cool, combining form and function quite well. The storytelling is engaging yet succinct. If that’s not enough, the payoffs are clever and charming. Why doesn’t glue stick to the inside of the bottle??

Arevo
Issue #
48

Ok, first of all these animated illustrations are super cool, combining form and function quite well. The storytelling is engaging yet succinct. If that’s not enough, the payoffs are clever and charming. Why doesn’t glue stick to the inside of the bottle??

Arevo
Issue #
48

Visually, this ad illustrates very well what the copy is communicating. As the perspective pulls out and goes in again, it demonstrates the multi-functionality of the product. That checkerboard pattern breaks the usual flow of ads we encounter during our scroll.

Vagaro
Issue #
48

Visually, this ad illustrates very well what the copy is communicating. As the perspective pulls out and goes in again, it demonstrates the multi-functionality of the product. That checkerboard pattern breaks the usual flow of ads we encounter during our scroll.

Vagaro
Issue #
48

Besides being beautiful — can Kin decorate my bedroom please? — these ads pack a lot into a little bit of time and space, and still feel good. Great copy, testimonials, press, use cases. They’re working hard but feel effortless.

Kin Euphorics
Issue #
48

Ok, first of all these animated illustrations are super cool, combining form and function quite well. The storytelling is engaging yet succinct. If that’s not enough, the payoffs are clever and charming. Why doesn’t glue stick to the inside of the bottle??

Arevo
Issue #
48

These are certainly copy-heavy, but the equation and definition formats make for more engaging static ads — especially when attracting finance teams.

Spendesk
Issue #
48

Wow, lots going on here! But tbh the motion is fun, the messaging is clear, and it’s super on-brand. ¡Éxito!

Oreo
Issue #
48

There’s not much to this one. And that’s why we like it. Two lines of copy communicate the value prop concisely, while the animation dances in a synchronous and calming way. Very pleasing to watch.

Instacart
Issue #
48

These are certainly copy-heavy, but the equation and definition formats make for more engaging static ads — especially when attracting finance teams.

Spendesk
Issue #
48

Besides being beautiful — can Kin decorate my bedroom please? — these ads pack a lot into a little bit of time and space, and still feel good. Great copy, testimonials, press, use cases. They’re working hard but feel effortless.

Kin Euphorics
Issue #
48

The use of motion here is clean and elegant. Nice pacing. The copy is smart and funny. All things difficult to pull off, especially with such brevity.

Caviar
Issue #
48

There’s not much to this one. And that’s why we like it. Two lines of copy communicate the value prop concisely, while the animation dances in a synchronous and calming way. Very pleasing to watch.

Instacart
Issue #
48

The use of motion here is clean and elegant. Nice pacing. The copy is smart and funny. All things difficult to pull off, especially with such brevity.

Caviar
Issue #
48

The use of motion here is clean and elegant. Nice pacing. The copy is smart and funny. All things difficult to pull off, especially with such brevity.

Caviar
Issue #
48

The use of motion here is clean and elegant. Nice pacing. The copy is smart and funny. All things difficult to pull off, especially with such brevity.

Caviar
Issue #
48

Ok, first of all these animated illustrations are super cool, combining form and function quite well. The storytelling is engaging yet succinct. If that’s not enough, the payoffs are clever and charming. Why doesn’t glue stick to the inside of the bottle??

Arevo
Issue #
48

Wow, lots going on here! But tbh the motion is fun, the messaging is clear, and it’s super on-brand. ¡Éxito!

Oreo
Issue #
48

Ok, first of all these animated illustrations are super cool, combining form and function quite well. The storytelling is engaging yet succinct. If that’s not enough, the payoffs are clever and charming. Why doesn’t glue stick to the inside of the bottle??

Arevo
Issue #
48

Besides being beautiful — can Kin decorate my bedroom please? — these ads pack a lot into a little bit of time and space, and still feel good. Great copy, testimonials, press, use cases. They’re working hard but feel effortless.

Kin Euphorics