Why is a sudden unicorn appearance supposed to make you consider switching to green energy? Hard to say. It’s even harder to guess how a well-behaved cat factors into it. Either way, these ads are fun to watch.
It’s really an achievement to create a soothing brand look for topics that usually have quite the opposite feel. Plus, you can understand what’s happening in these ads without knowing the language, which is a testament to their clarity.
Blume ads and their brand in general have the vibes of a vegan cafe, where you have brunch every day while on vacation on a small tropical island. Perfect to make you believe their product will help you sleep better.