Ad Creative Newsletter #53

July 27, 2022
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Issue #
53

Testimonials, but make it *fun*. Showing how your product solves a common challenge is always a solid approach, but Magic Spoon takes it a step further by letting their passionate Spooners back them up. We could watch this well-soundtracked deluge of cereal praise all day.

Magic Spoon
Issue #
53

Testimonials, but make it *fun*. Showing how your product solves a common challenge is always a solid approach, but Magic Spoon takes it a step further by letting their passionate Spooners back them up. We could watch this well-soundtracked deluge of cereal praise all day.

Magic Spoon
Issue #
53

We've said it before, and we'll say it again: Simplicity is power. Hydro Flask crushes the enemy in a few frames, all while looking pretty in an eye-catching pink.

Hydro Flask
Issue #
53

We've said it before, and we'll say it again: Simplicity is power. Hydro Flask crushes the enemy in a few frames, all while looking pretty in an eye-catching pink.

Hydro Flask
Issue #
53

Ok, consider this our official petition to bring back the 90s. Myprotein's nostalgic screen-ception creates a charming visual hierarchy, while the background copy keeps things direct and clickable.

Myprotein
Issue #
53

Ok, consider this our official petition to bring back the 90s. Myprotein's nostalgic screen-ception creates a charming visual hierarchy, while the background copy keeps things direct and clickable.

Myprotein
Issue #
53

This is a weird ad. It's also a brilliantly direct ad. And that's two wins in our book. You kind of have to stop scrolling when you see an out-of-context bird's nest on your feed. Once they have our attention, Mailchimp lets their compelling and concise headline bring the ad home.

Mailchimp
Issue #
53

Sound design and animation do a beautiful dance here to catch your eye and ear. Beat drops and a scene change keep your attention, and the ad never strays from Spotify's familiar user interface, so you feel right at home.

Spotify
Issue #
53

Does putting things in trays spark joy? Yes, yes it does. We love how Open Spaces uses a single testimonial to set a theme for this incredibly satisfying ad—all before sticking the landing with a strong CTA that practically requires a click.

Open Spaces
Issue #
53

Sound design and animation do a beautiful dance here to catch your eye and ear. Beat drops and a scene change keep your attention, and the ad never strays from Spotify's familiar user interface, so you feel right at home.

Spotify
Issue #
53

Does putting things in trays spark joy? Yes, yes it does. We love how Open Spaces uses a single testimonial to set a theme for this incredibly satisfying ad—all before sticking the landing with a strong CTA that practically requires a click.

Open Spaces
Issue #
53

Can't touch this! But a click will do for now. Dims. wins big here by using texture to talk over the competition—all while keeping everything directly related to their product. Double whammy.

Dims.
Issue #
53

Can't touch this! But a click will do for now. Dims. wins big here by using texture to talk over the competition—all while keeping everything directly related to their product. Double whammy.

Dims.