Without appearing like they’re trying too hard, these ads from Wealthfront look trendy and would appeal to a broad audience. They’re not too deep into meme culture to be confusing to the older generation, but fun enough to be memorable.
Sometimes the interests of performance go against the interests of brand consistency, but not in this case. If your brand is as smooth and minimalist as Everlane's, you’d better match it in ads to the T.
Neuroscience can be intimidating, so it’s a great idea to implement a friendly character that would make a complicated device more approachable. We would only suggest adding the purpose of the treatment to the copy or the first carousel image.