Ad Creative Newsletter #19

July 3, 2020
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Issue #
19

Transferwise showed up big time to take a spot for Feel Good ad of the week. In other great ads, they managed to implement well-written copy, a solid use of emojis, and an impressively creative visualization of the difference 5% can make.

Transferwise
Issue #
19

A completely sold, boring ad from Peakon, but boringness doesn’t necessarily equal bad performance. Rice is boring, but it’s the most consumed food in the world. And while we try to highlight ads that stand out, we keep in mind that ads like this tend to work well too.

Peakon
Issue #
19

Transferwise showed up big time to take a spot for Feel Good ad of the week. In other great ads, they managed to implement well-written copy, a solid use of emojis, and an impressively creative visualization of the difference 5% can make.

Transferwise
Issue #
19

We applaud Etsy for making meaningful changes in their company policy. Not only does creating a thoughtful ad like this draw people in, but it also sets a precedent for other brands to evolve into a more eco-friendly business.

Etsy
Issue #
19

These Monster Energy ads are full-on, in your face with electricity. A great example of converting TV commercials onto Facebook and making them work well.

Monster Energy
Issue #
19

We’re doing something a little different for our winner this week. We’ve chosen HelloFresh for their wonderfully weird move to use a soap opera to promote a food delivery subscription. We have so many questions. If you have any explanation for what’s going on here, please reach out to mary@pearmill.com.

HelloFresh
Issue #
19

A completely sold, boring ad from Peakon, but boringness doesn’t necessarily equal bad performance. Rice is boring, but it’s the most consumed food in the world. And while we try to highlight ads that stand out, we keep in mind that ads like this tend to work well too.

Peakon
Issue #
19

Transferwise showed up big time to take a spot for Feel Good ad of the week. In other great ads, they managed to implement well-written copy, a solid use of emojis, and an impressively creative visualization of the difference 5% can make.

Transferwise
Issue #
19

Bloomscape stunned us with their savvy copy and incredible macro shots. Macro is an unusual approach for ads, but works great here.

Bloomscape
Issue #
19

Honesty in ads always resonates with the audience. Butcherbox nailed the trustworthiness by truthfully describing what’s happening to their company.

Butcherbox
Issue #
19

Bloomscape stunned us with their savvy copy and incredible macro shots. Macro is an unusual approach for ads, but works great here.

Bloomscape
Issue #
19

These Monster Energy ads are full-on, in your face with electricity. A great example of converting TV commercials onto Facebook and making them work well.

Monster Energy
Issue #
19

Hardly anyone can replicate Jack Donaghy, but Etoro has other ads that are worth mentioning. Check out their simple, informative ad that make you curious about the investment climate.

Etoro
Issue #
19

Honesty in ads always resonates with the audience. Butcherbox nailed the trustworthiness by truthfully describing what’s happening to their company.

Butcherbox
Issue #
19

Getting people interested in socks, even if they are vibrant, can be a challenge. Happy Socks seems to have found the solution with awesome product photography and clever use of their product.

Happy Socks
Issue #
19

If you haven’t noticed, advertising has shifted to a more minimalistic approach, just like MessageBird has here. Clean, simple, and stylish is sometimes all you need to capture attention.

MessageBird
Issue #
19

If you haven’t noticed, advertising has shifted to a more minimalistic approach, just like MessageBird has here. Clean, simple, and stylish is sometimes all you need to capture attention.

MessageBird
Issue #
19

Hardly anyone can replicate Jack Donaghy, but Etoro has other ads that are worth mentioning. Check out their simple, informative ad that make you curious about the investment climate.

Etoro