Besides being beautiful — can Kin decorate my bedroom please? — these ads pack a lot into a little bit of time and space, and still feel good. Great copy, testimonials, press, use cases. They’re working hard but feel effortless.

Ok, first of all these animated illustrations are super cool, combining form and function quite well. The storytelling is engaging yet succinct. If that’s not enough, the payoffs are clever and charming. Why doesn’t glue stick to the inside of the bottle??