More and more people are now rightly concerned with their health. 23andMe is making sure these people turn to their brand for these concerns by creating colorful ads, vaguely reminiscent of a box of crayons.

Blue background and strong copy are the defining features of Xero's ads. Too often we see Facebook ads that have separate tones for copy and visuals. Xero, on the other hand, manages the holistic approach, while keeping the balance between playful and business-like.

Blue background and strong copy are the defining features of Xero's ads. Too often we see Facebook ads that have separate tones for copy and visuals. Xero, on the other hand, manages the holistic approach, while keeping the balance between playful and business-like.

Many of us have recently been unsuccessfully seeking out antibacterial products made by Clorox, so we decided to check out what these guys are doing Facebook ad-wise. All the ads about antibacterial wipes have been taken down, in case you're wondering. Some of the interesting ones that remain are surprisingly colourful and talking about the lesser known qualities of bleach.

Blue background and strong copy are the defining features of Xero's ads. Too often we see Facebook ads that have separate tones for copy and visuals. Xero, on the other hand, manages the holistic approach, while keeping the balance between playful and business-like.

Many of us have recently been unsuccessfully seeking out antibacterial products made by Clorox, so we decided to check out what these guys are doing Facebook ad-wise. All the ads about antibacterial wipes have been taken down, in case you're wondering. Some of the interesting ones that remain are surprisingly colourful and talking about the lesser known qualities of bleach.