This ad opens like a travel documentary: soft light, mountain air, human voiceover. You’re not sure what it’s selling yet, but you want to keep watching. The payoff, that building a Wix site is easier than climbing a mountain, lands because it’s earned. It’s proof that calm confidence can sell just as powerfully as chaos.
No visuals, no chaos, just a white screen and the one pain point ADHD viewers can’t ignore: time. Speechify proves that simplicity isn’t a limitation, it’s the sharpest kind of targeting. When you speak to one truth, you don’t need anything else.
We made this one for a raw dog-food brand, and it’s proof that empathy can be a sharper conversion tool than health claims. Most pet ads sell vitality, this one sells mortality. The honesty stings, but it sticks. Emotional copy that risks discomfort earns trust faster than another “happy-dog” montage ever could.
This ad weaponizes familiarity to jolt you out of autopilot, a pattern interrupt that feels a little too real. It’s a proof that the strongest hooks don’t invent new behaviors; they expose the ones we’d rather not see.
This one wins by whispering. A quiet, confessional setup that feels more like a friend’s regret post than a brand ad. The tone’s somber, the text is funny, and that contrast makes you smile before you realize you’re learning something. It’s proof that authenticity doesn’t need lighting or polish, just a little honesty and a camera roll that feels real.
A hook that admits guilt instantly flips expectations and creates curiosity. Viewers stay to spot the lie, and in doing so, absorb every benefit along the way. It’s risky territory; push too far and you’ll annoy them. But when done right, curiosity carries the sell better than any pitch ever could.
Judy’s not just selling pancakes, she’s breaking marketing rules with a spatula. Her videos make no sense and perfect sense at the same time: chaos, car crash, then pancakes. It works because it’s her. Funny, authentic, and impossible to look away from. Check out her account, but fair warning: you’ll stay for Judy.
