We made this one, and it proves that weird works. Writing on skin is just strange enough to stop your scroll, but still feels raw and human. It blurs the line between vulnerability and curiosity, a visual that makes you double-take before you even read the words. Sometimes the hook isn’t what’s said, it’s where you say it.

Two colors, one headline, zero shame. Fay skips the fluff and goes straight for the gut, literally. The copy nails what most health brands tiptoe around, speaking to an uncomfortable truth with humor and confidence. It’s smart, specific, and impossible to scroll past. Proof that sometimes the cleanest design pairs best with the dirtiest line.

Judy’s not just selling pancakes, she’s breaking marketing rules with a spatula. Her videos make no sense and perfect sense at the same time: chaos, car crash, then pancakes. It works because it’s her. Funny, authentic, and impossible to look away from. Check out her account, but fair warning: you’ll stay for Judy.

No visuals, no chaos, just a white screen and the one pain point ADHD viewers can’t ignore: time. Speechify proves that simplicity isn’t a limitation, it’s the sharpest kind of targeting. When you speak to one truth, you don’t need anything else.

This one wins by whispering. A quiet, confessional setup that feels more like a friend’s regret post than a brand ad. The tone’s somber, the text is funny, and that contrast makes you smile before you realize you’re learning something. It’s proof that authenticity doesn’t need lighting or polish, just a little honesty and a camera roll that feels real.

A hook that admits guilt instantly flips expectations and creates curiosity. Viewers stay to spot the lie, and in doing so, absorb every benefit along the way. It’s risky territory; push too far and you’ll annoy them. But when done right, curiosity carries the sell better than any pitch ever could.

This ad weaponizes familiarity to jolt you out of autopilot, a pattern interrupt that feels a little too real. It’s a proof that the strongest hooks don’t invent new behaviors; they expose the ones we’d rather not see.